When you go to McDonalds and the person behind the counter asks if you want to “supersize it,” that’s up-selling because a higher grade or quality is being offered. When that same person asks you if you want an apple pie with your meal, that’s cross selling because the apple pie is a compliment to the core product, which is the meal.

My name is Michael Barbarita with the know your numbers minute.

Now here is what most people don’t realize. Statistically 34% of prospects will buy additional products or services at the time of their original purchase if asked to do so.

Most businesses never ask and so they miss out on an opportunity to increase revenue.

Step 1 is to think about what you can up-sell and cross sell. Step 2 is to ask.

And remember the most successful business owners, know their numbers!