It's amazing how we can take a product or service that’s not selling and package it in a different way and get great results.

My name is Michael Barbarita with the know your numbers minute

We business owners can add value to our products or services either by changing the presentation, changing the packaging or by bundling up products or services.

When I was in the ski business, I had a lot of units of a certain slow-moving parka. I bundled it up for one price with a sweater, bib and hat and sold thousands of them at a great margin.  I generated many more gross profit dollars than I would have by selling the pieces separately and I moved the slow-moving parka without significantly discounting it.

And remember, the most successful business owners know their numbers.