Generic job postings attract generic candidates.



Targeted positioning attracts ideal employees.

The Avatar Framework:

Create detailed employee avatars focusing on one specific person in the labor market and the problems they face finding the right company.

This psychographic approach reveals emotional drivers behind employment decisions.

Why This Improves Business Efficiency:

Understanding your ideal employee's frustrations, desires, and decision criteria enables precise positioning that attracts perfect-fit candidates while repelling poor fits.

The Strategic Research Process:

Study your best current employees. What characteristics do they share? What frustrated them about previous employers? What attracted them to you?

These patterns reveal your ideal candidate profile.

Revenue Growth Through Targeted Attraction:

Broad job postings waste time on unqualified candidates. Avatar-based positioning attracts pre-qualified talent who fit your culture and drive profit margins.

The Problem Identification Process:

Your ideal employee has specific problems:

 * Industry frustrations they're experiencing

 * Work-life balance challenges they're facing

 * Career development obstacles they're encountering

 * Cultural mismatches they're enduring

Financial Performance Through Precision:

When job postings address specific problems your ideal candidates face, response rates from quality candidates multiply while unsuitable applicants self-select out.

Business Optimization Through Clarity:

Clear ideal candidate profiles enable everyone involved in hiring to evaluate consistently against defined criteria, improving selection quality.

The Emotional Connection:

Psychographic avatars reveal emotional states during job searches:

 * Frustration with current situation

 * Hope for better opportunities

 * Fear of making wrong choices

 * Desire for meaningful work

Earnings Improvement Through Cultural Fit:

Employees who fit your culture stay longer, perform better, and require less management intervention-directly improving bottom line growth.

Cash Flow Management Benefits:

Hiring ideal-fit employees the first time eliminates expensive mis-hire costs and reduces turnover expenses.

The Messaging Advantage:

Avatar-based understanding enables you to craft Position of Market Dominance messages that resonate emotionally with ideal candidates.

Profitability Strategies Through Precision Hiring:

The companies that define and pursue specific ideal candidates consistently build stronger teams that drive superior financial performance.

Business Owners hire Next Step CFO to double and triple their profit using business and financial strategies that their competition isn't doing.