I thought we offered competitive benefits.

Then I researched what competitors actually provided.

The gap shocked me.

The Strategic Research Process:

Visit competitor websites, LinkedIn pages, and recruiting sites. Search Glassdoor and Reddit for employee reviews.

What you discover transforms your understanding of why talent leaves.

Why This Improves Business Efficiency:

You can't compete for talent without knowing what you're competing against. Blind assumptions about your competitive position cost you top performers.

The Systematic Analysis:

Generate lists of what competitors offer. Circle items you provide. The gaps reveal opportunities for business optimization and differentiation.

Revenue Growth Through Competitive Intelligence:

Understanding competitor weaknesses enables you to position your strengths strategically, attracting talent they're losing.

The Employee Pain Point Discovery:

Glassdoor and Reddit reviews reveal what drives employee attrition across your industry. These pain points become your positioning opportunities.

Financial Performance Through Market Research:

Research what companies generally offer employees through Google searches: "How to attract today's employee" or "We're hiring" campaigns.

Industry trends reveal what top talent expects and values most.

The SWOT Analysis Framework:

Compare your offerings against competitors across:

 * Compensation and benefits

 * Work-life balance policies

 * Career development opportunities

 * Company culture and values

 * Working conditions and flexibility

Business Efficiency Through Gap Analysis:

Every competitor weakness represents your opportunity. Use their failures to create your Position of Market Dominance Employer of Choice.

Earnings Improvement Through Strategic Positioning:

Position yourself as solving the problems competitors ignore or create. This differentiation attracts top talent frustrated with industry norms.

Cash Flow Management Benefits:

Understanding true competitive positioning prevents expensive trial-and-error in benefit offerings and culture initiatives.

The Innovation Opportunity:

Competitor research often reveals industry-wide problems no one is solving. The first company to solve them becomes the obvious employer of choice.

Bottom Line Growth Through Market Intelligence:

The most successful employers continuously monitor competitive landscapes, adapting faster than rivals to changing employee expectations.

Business Owners hire Next Step CFO to double and triple their profit using business and financial strategies that their competition isn't doing.