The fifth component focuses on increasing the average dollar value per sale. This crucial element can dramatically impact profitability without requiring additional marketing spend or customer acquisition costs.

Effective strategies include:

- Strategic pricing models

- Value-based packaging

- Upselling systems

- Cross-selling processes

- Bundle creation

The key is creating more value for customers while increasing transaction amounts. This isn't about charging more – it's about delivering more value that customers willingly pay for.

When combined with other elements of the formula, improvements in average transaction value can significantly boost overall profitability.