The sixth component focuses on getting customers to buy more often. This element leverages your existing customer relationships to generate additional revenue without incurring significant new marketing costs.

Key strategies include:

- Regular communication programs

- Special customer events

- Reminder systems

- Maintenance programs

- Loyalty rewards

Success requires creating reasons and opportunities for customers to purchase more frequently while delivering consistent value.

This component, when combined with others in the formula, can dramatically impact your bottom line.