Over the next Several Weeks we will be posting a new and different one-minute video providing business tips and instructional commentary for small business owners.   These tips will range from key metrics to consider to the importance of Business and Cash Flow Forecasting.

A marketing strategy starts, ends, lives and dies with the customer. Forget your dreams, forget about everything except the customer. My name is Michael Barbarita from Next Step CFO providing outsourced CFO Services with your know your numbers minute. Demographics and psychographics are essential pillars supporting a successful marketing strategy. Demographics are who the customer is, psychographics are why the customer buys. When knowing the demographics and psychographics, you can construct a prototype identifying the customers’ needs and wants and also who your best customers really are. And remember, the most successful business owners know their numbers!

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