Your headline captured them. Now what? The sub-headline fascinates or fails.

Your profitability strategies require more than attention. You need intrigue. You need them leaning in, wanting more.

The fascinate element draws prospects deeper. It evokes specific reactions. It makes them feel you have something valuable for them.

A great sub-headline introduces your solution. It builds on the headline's problem with a compelling answer. It creates curiosity about how you deliver.

Headline: "Struggling to Turn Profit Despite Strong Sales?" Sub-headline: "Discover the Hidden Cost Leaks Draining Your Business (And How to Plug Them in 60 Days)"

See how it works? The headline identifies pain. The sub-headline promises a specific solution.

Your cash flow management improves when more prospects engage with your full message. Your business optimization accelerates when your fascinate element works.

Most businesses skip this step. They go straight from headline to body copy. They lose prospects who need more intrigue before committing to read.

Test different sub-headlines. Which ones create the strongest emotional response? Which ones make prospects feel you understand their specific situation?

The winning formula connects problem to solution in a way that feels personal. Relevant. Timely.

Your competitors write generic sub-headlines or skip them entirely. They wonder why their financial performance doesn't improve despite running ads.

You're building a complete Conversion Formula. Each element works together to drive earnings improvement and revenue growth.



When you fascinate effectively, prospects become invested. They want to know more. They're primed for your education and close.

Business Owners hire Next Step CFO to double and triple their profit using business and financial strategies that their competition isn't doing.