Most reactivation campaigns fail. One generic message. Sent to everyone. Nobody responds.



Your financial performance depends on segmentation. Your profit margins improve when you speak directly to specific groups with specific messages.

Don't send the same email to someone who bought six months ago and someone who bought three years ago. Different situations demand different approaches.

Segment by last purchase date: customers inactive for six months versus twelve months versus longer. Each group needs tailored messaging.

Segment by product purchased: customers who bought service A might be ready for service B. Customers who bought service C might need complementary offerings.

This drives business efficiency. Instead of hoping generic messages stick, you're creating relevant offers for specific audiences.

A customer who bought six months ago might just need a gentle reminder and a small incentive. A customer who's been gone three years might need a stronger offer and more education about what's changed.

Track your results by segment. Which groups respond best? Which offers convert highest? Use this data to refine future campaigns.

Your revenue growth accelerates when you stop treating your database as one homogeneous group. When you recognize that different customers need different approaches.

Most competitors send mass emails. They wonder why response rates stay low. They abandon database marketing because "it doesn't work."

You're segmenting intelligently. You're personalizing messaging. You're treating former customers as individuals with unique needs.

This approach drives earnings improvement because relevance converts. Generic messages get ignored. Targeted messages get responses.

Business Owners hire Next Step CFO to double and triple their profit using business and financial strategies that their competition isn't doing.