One email isn't enough. Most people don't respond the first time. They need multiple touches.



Your cash flow management improves when you understand this: reactivation requires persistence. Your bottom line growth depends on systematic follow-up.

Create a sequence. Email one introduces the offer. Email two adds urgency. Email three shares testimonials or success stories. Email four reminds about expiration.

Space them strategically. Maybe three days between each. Maybe a week. Test timing to find what works for your audience.

Track engagement throughout the sequence. Who opens but doesn't click? Send them different messaging. Who clicks but doesn't buy? Follow up with answers to common objections.

Your profitability strategies should include automated sequences that nurture inactive customers back. Not just one attempt. Systematic, strategic multiple touches.

One business ran a four-email sequence to twelve-month inactive customers. First email got 8% response. By the fourth email, total response hit 23%. The additional emails generated 65% of total campaign revenue.

Most competitors send one email. Get poor results. Give up. They miss the 65% of revenue that comes from persistence.

Your business efficiency multiplies when you automate these sequences. Set them up once. They run continuously, reactivating customers while you focus on other priorities.

Analyze performance. Which email in the sequence converts best? Which subject lines get opened most? Which offers drive action? Use this data to optimize future campaigns.

The difference between one email and a strategic sequence is the difference between disappointing results and earnings improvement that transforms your business.

Business Owners hire Next Step CFO to double and triple their profit using business and financial strategies that their competition isn't doing.