The art of persuasion is a valuable skill in business.  Blair Warren in “The One Sentence Persuasion Course” literally explains persuasion in one sentence.

My name is Michael Barbarita with the know your numbers minute.

The one sentence persuasion is: People will do anything for those who:

• Encourage their dreams
• Justify their failures
• Reduce their fears
• Confirm their suspicions
• And help them throw rocks at their enemies

If you understand that one sentence it will help you tremendously in your persuasion skills.

And remember, the most successful business owners know their numbers.