The ultimate test of marketing claims is whether they drive customer action. Generic claims rarely motivate customers because they don't provide compelling reasons to choose your business.

Effective, actionable claims should:

- Address specific customer needs

- Offer clear benefits

- Provide evidence or proof

- Include a clear call to action

Focus on claims that demonstrate exactly how customers will benefit from choosing your business. Make it easy for them to verify your claims and take the next step in working with you.

Remember, the goal isn't just to stand out - it's to motivate customers to choose your business over competitors.