How to Successfully Curate an Advisory Board

Michael Barbarita • Oct 13, 2023

Creating an effective advisory board can be a game-changer for your business or organization.



An advisory board is a group of individuals with diverse expertise and experiences who provide guidance, insights, and strategic advice.


Whether you're a startup looking for industry insights or an established company aiming for growth, a well-curated advisory board can offer valuable perspectives and help you make informed decisions.


The following are the steps you need to take to successfully curate an advisory board:


Define Your Goals and Needs


Before you start assembling your advisory board, it's crucial to define your goals and needs. Determine what specific areas or challenges you need advice on, such as market strategy, technology, finance, or marketing. Having clear objectives will help you identify the right individuals with the expertise and networks to address your needs.


Identify Potential Advisors


Once you've clarified your goals, start identifying potential advisors. Look for individuals who have a track record of success in your industry or related fields. Seek out people who are passionate about your mission and can bring a fresh perspective to your organization. Leverage your professional network, attend industry events, and use online platforms like LinkedIn to find potential advisors.


Diversify Your Advisory Board


Diversity is key to a successful advisory board. Aim for a mix of backgrounds, experiences, and perspectives. Having a diverse group of advisors can lead to more robust discussions and innovative solutions. Consider factors such as gender, age, ethnicity, industry experience, and geographic location when selecting your board members.


Evaluate Potential Advisors


Once you've identified potential advisors, conduct a thorough evaluation. Look for individuals who possess the following qualities:


Expertise: Assess their qualifications, industry knowledge, and relevant experience.


Commitment: Ensure they have the time and willingness to actively participate in advisory board activities.


Compatibility: Consider whether their values and working style align with your organization's culture and goals.


Networks: Evaluate their professional networks and connections that could benefit your organization.


Extend Invitations


After evaluating potential advisors, extend invitations to those who are the best fit for your organization's needs and goals. Be clear about your expectations, including the time commitment and the role they will play on the advisory board. It's essential to establish mutual understanding and a commitment to the advisory relationship.


Facilitate Effective Meetings


To make the most of your advisory board, hold regular meetings to discuss strategic issues, share updates, and seek advice. Ensure that meetings are well-organized and productive. Prepare agendas in advance, encourage open and honest discussions, and provide adequate documentation and materials to support discussions.


Foster Relationships


Building strong relationships with your advisory board members is essential. Engage with them beyond formal meetings. Invite them to company events, offer opportunities for one-on-one discussions, and show appreciation for their contributions. The stronger the relationships, the more invested they will be in your organization's success.


Regularly Assess and Adjust


Periodically assess the performance of your advisory board. Solicit feedback from both the board


members and your organization's leadership. Are the advisory board members meeting your expectations? Are they helping you achieve your goals? If adjustments are needed, be willing to make changes to the composition or focus of the board.


A well-curated advisory board can be a valuable asset for any organization.


By defining your goals, identifying the right advisors, diversifying your board, and fostering strong relationships, you can ensure that your advisory board provides the guidance and insights needed to achieve success.


Regular assessment and adjustment will help you maintain a dynamic and effective advisory board that continues to benefit your organization for years to come.


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