With so much competition, it can be very difficult to stand out to customers. That’s why it’s important to find a specific market and dominate it.  

Establishing your unique market dominating position (MDP) involves these five steps:

1. Determine your strategic position in the market: What specific niche market or segment of the marketplace should your business focus on? Determining this involves combining the skills your business has with the unmet needs of your targeted prospects, and then designing your product or service to fulfill those needs.  
2. Determine your primary MDP: This is the most dominating advantage that separates you from your competitors. Domino’s Pizza claimed it could deliver its pizza in 30 minutes or less, or they would give it to you for FREE! This was the primary advantage that met the needs of their newly defined market position - hungry college kids who wanted food fast.
3. Determine your supporting business model: How will you specifically deliver what your strategic position and primary market dominating position promises? What changes, if any, do you need to consider making to your business to ensure you deliver consistently on your position and your promise?
4. Determine a secondary MDP: What additional competitive advantages does your business offer that your customers will perceive as being different from your competition? 
5. Create your MDP Statement/Elevator Pitch: This is a simple statement you can create by combining steps one through four. This helps you to state unequivocally what differentiates you from your competitors to your targeted prospects and customers.