You have their attention.

Now what?

Prove you can solve their problem.

Here's what actually convinces prospects.

Your revenue growth requires building trust.

Your profit margins improve when prospects believe you.

What this means for your specific situation: after captivating and fascinating, the educate step in the Conversion Formula builds credibility.

This is where facts, proof, and logic convince your prospect you can actually help them.

The education section should include:

 * The specific problem you solve

 * How your solution works

 * Proof it actually works (data, testimonials, results)

 * Why you're different from competition

 * What specific benefits your prospects gain by choosing you

Example of a bad education section:

"We're experienced and professional. Our team cares."

It's vague. It offers no proof. Nobody who reads this is convinced of anything.

Example of a powerful education section:

"Most small businesses waste 60% of their marketing budget on the wrong audience. Our system uses precision targeting so you only pay for qualified prospects. Our last 47 clients achieved on average a 40% conversion rate."

See the difference? One is vague. One has specific proof of the effectiveness of your service or product.

Your business efficiency improves from using this proven educational approach.

Your financial performance benefits from the belief your prospects have that you'll deliver.

Elements of building trust:

 * Specific numbers (data)

 * Before/after comparisons

 * Client testimonials

 * Case studies showing results

 * Industry recognition/awards

 * Guarantees/risk reversal

Your earnings improvement comes from your prospects actually believing you can help them.

Your profitability strategies require proof-based claims.

Your cost reduction happens when ads convert prospects(hence fewer ads are needed).

Your cash flow management improves from effective advertising.

Your business optimization must treat the  education step in the Conversion Formula as a trust-building opportunity.

The Bricks and Mortar principle: education answers the question, "Can they actually deliver?" and proof convinces them.

Your bottom line growth depends on trust-building content.

Most business owners make vague claims.

You're providing specific proof of your ability to help the customer.

Business Owners hire Next Step CFO to double and triple their profit using business and financial strategies that their competition isn't doing.