A drip campaign is simply a series of on-going follow-ups and automated emails sent to people who took a specific action.  These emails can be personalized with data like the person’s name and specific references to the action they took.  For example, you could send out a drip campaign to someone who added your item to their online cart but did not buy.

Some other examples of actions that you could build a drip campaign around include:

• Placing an order
• Attending an event 
• Signing up for a webinar
• Engaging with customer service 
• Not placing an order for a while

Since about 80% of prospects do not make a buying decision until between the fifth and twelfth contact, this is a no-brainer for business owners who want a cost-effective way to grow revenue.  On top of that, 1% of prospects are buyers right now but will become buyers if you continue to nurture and follow up with them. 

Drip campaigns boost sales by turning visitors into buyers, increasing repeat purchases, and reengaging a dormant audience. By showing people your company’s value, you build a relationship with your audience and demonstrate that you’re a great resource for their needs.