Generic marketing claims can actually erode trust because customers view them as empty promises. By contrast, specific, verifiable claims help build credibility and confidence in your business.

Effective claims should:

- Be precise and measurable

- Provide evidence or proof

- Address real customer concerns

- Offer clear benefits

For example:

Instead of: "We're trustworthy"

Use: "We provide detailed project updates every 48 hours"

Instead of: "We're experienced"

Use: "We've completed 500+ similar projects"

Instead of: "We're affordable"

Use: "We offer transparent, fixed-price quotes with no hidden fees"

The key is making claims that customers can verify through their experience with your business. This builds trust and confidence in your brand.